Importance of Online Presence
Generating a solid online presence is never an easy task. It requires managing social network profiles, drafting press releases, and advertising the presence by writing articles and even scheduling speaking engagements.
Even if your company is not managing its online presence, you still has a digital footprint. Chances are, if your company has made some sort of impact on society, it has been spoken about on the Internet in some way, shape, or form.
The importance of maintaining and polishing your online presence is often forgotten. A strong online presence is a way to show your customers and audience what your company is all about. It’s easy to post a short mission statement and the bios of the executives, but showing the authenticity and passion of your company to your audience is what solidifies and molds your online presence.
Maintaining your online presence is crucial to building your reputation with your consumers and competitors. Similar to a relationship, it’s more of a “show me, don’t tell me” type of connection you’re looking to gain. You want to use your online presence to show, not tell, your audience about your company, what you stand for, and how your company is fulfilling its mission.
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