Global Social Media Management

Did you know that when you have a page on Facebook that you can create a duplicate page for other countries? Global companies are already taking advantage of interacting with their customer base in countries outside their headquarters. How do they do it?

Social media management is hard in any language. There is all the spam to delete, comments to respond to, content to create… and if you truly want to engage your audience, ongoing active discussions.

So what do you do?

Let’s say you want to expand your Facebook outreach to five countries. You could hire five people. But before you do, you may want to ask yourself: How are you going to vet them? What qualifies someone to be a social media moderator? How will you know they are actually a good translator if you don’t speak the language? Can you trust that they have what it takes to communicate clearly with you in your language as well as respond appropriately in your target language(s)? Have you defined your brand voice? If so, are you prepared to train non-native speakers in its appropriate use in this context?

Even if you manage these hurdles, how much work will you realistically have for these moderators? In our experience, while there is a nice amount of work it is generally not enough to hire someone full time. Do you really want to go through all the hassle of fielding 200 resumes, interviewing 15 candidates and selecting your top choices only to find out that they may not be suited to the work or, at worst, a poor translator? Do you need to have 5 new warm bodies in your office? You could hire freelancers and find someone to manage them. Or…

You could contract with Transfluent and let us take care of it for you!

We have the experience not only to find and vet amazing translators but know how to select those with the right temperament for social media. We can train and manage a scalable team for you that can create or translate content, moderate your page, and build a community around your brand. We take on all the hard work so you can sit back and know that it’s taken care of through a single point of contact. No hassle, just results!

Contact us today to find out how we can help you take your social media global!

Author

Sheena Vandevanter

Sheena manages teams of social media managers worldwide, writes for and edits the blog, and sometimes gets to proofread documents in English. At home, she is a geek and a gamer who lives with her husband, two children, and some cats.