By Sheena Vandevanter

Rebel with a Cause, Choi Ling Brings Her Creative Spirit to Transfluent


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Operations Manager Choi Ling has a long history bouncing back and forth between Finland and Hong Kong. Her first experience with Finland was as a high school exchange student. She stayed in the countryside, which was quite a shock for a girl from the big city! She learned Finnish quickly as her host family did…

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By Sheena Vandevanter

Globalizing Social Media


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Social Media is now so embedded in business that its management is an entire career field.  From Social Media Strategists to Content Marketing Managers, there are a slew of job types that did not exist a decade ago. As business globalizes so does social media.  According to InternetWorld Stats, as of June 2016, Facebook had…

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By Sheena Vandevanter

Transfluent Staff Interview: Laura Gutierrez, Head of Game Localization


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Sheena: Hi Laura! I’d love to know how you got involved with Transfluent. Laura: Well, I had my own company called Word Nerd for about two years where we provided game localization, mainly mobile, in thirteen languages. Then I met Jani (Transfluent CEO), we started talking and realized we were a perfect fit. He proposed…

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By Sheena Vandevanter

Express Yourself! Branding in Foreign Markets


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In today’s marketing landscape, the importance of a strong brand cannot be understated. How you differentiate your brand in markets both foreign and domestic can be the difference between success and failure. Establish Your Brand Voice Branding is an important part of any business. It includes your logo, color and font choices, the types of…

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By Jani Penttinen

Transfluent investment round 100% subscribed!


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We did it! When Transfluent set out to do a public share offering six weeks ago, some people thought we were crazy. Translation industry is not exactly the sexiest investment target. A service company targeting business customers lack pretty much all of the hype-potential needed for a successful crowdfunding campaign. The obvious danger was of…

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