By Sheena Vandevanter

Transfluent Staff Interview: Laura Gutierrez, Head of Game Localization


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Sheena: Hi Laura! I’d love to know how you got involved with Transfluent. Laura: Well, I had my own company called Word Nerd for about two years where we provided game localization, mainly mobile, in thirteen languages. Then I met Jani (Transfluent CEO), we started talking and realized we were a perfect fit. He proposed…

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By Sheena Vandevanter

Express Yourself! Branding in Foreign Markets


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In today’s marketing landscape, the importance of a strong brand cannot be understated. How you differentiate your brand in markets both foreign and domestic can be the difference between success and failure. Establish Your Brand Voice Branding is an important part of any business. It includes your logo, color and font choices, the types of…

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By Jani Penttinen

Transfluent investment round 100% subscribed!


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We did it! When Transfluent set out to do a public share offering six weeks ago, some people thought we were crazy. Translation industry is not exactly the sexiest investment target. A service company targeting business customers lack pretty much all of the hype-potential needed for a successful crowdfunding campaign. The obvious danger was of…

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By Tomi Heiskanen

The Translation Race


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Remember using a payphone to call a taxi? Now we use smartphones to order a ride share that finds our location via GPS. Technology improvements are not overnight miracles. They are not sprints to the finish line, but rather more like a triathlon. In the first leg, technology is validated by early-adopters and improved so…

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By Ciara Harris

Transfluent Opens Asian Satellite Office!


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As Country Manager of Japan, I am happy to officially announce that we are expanding our business into Asia! With recent globalization, many companies are aiming to launch their business in Asia. This means a need for more localization. As the needs for these services increase, leading translation companies must offer prompt, accurate and high-quality…

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